Brand Spotlight: Patagonia

Turns out Patagonia founder Yvon Chouinard didn't get his start developing breathable waterproof membranes. Rather, the company's origin story follows a young Chouinard as he learns blacksmithing to develop rock climbing gear, sells English rugby shirts to aspiring climbers, tests the first synthetic material for mountaineering, and reimagines clothing layers in outdoor recreation. A journey that began in 1953 turned into a company that has become a model for both quality gear and social responsibility. Today, Patagonia is one of the most well-known purveyors of outdoor-oriented apparel in the world.

More About Patagonia

As one of the leading clothing brands in the outdoor industry, Patagonia designs both technical and lifestyle apparel. From their cozy high-country favorites to their purpose-built layers to their "outdoor-casual" fashion, the brand serves up soft goods for every type of outdoor recreationist.