Turns out Patagonia founder Yvon Chouinard didn't get his start developing breathable waterproof membranes. Rather, the company's origin story follows a young Chouinard as he learns blacksmithing to develop rock climbing gear, sells English rugby shirts to aspiring climbers, tests the first synthetic material for mountaineering, and reimagines clothing layers in outdoor recreation. A journey that began in 1953 turned into a company that has become a model for both quality gear and social responsibility. Today, Patagonia is one of the most well-known purveyors of outdoor-oriented apparel in the world.
As one of the leading clothing brands in the outdoor industry, Patagonia designs both technical and lifestyle apparel. From their cozy high-country favorites to their purpose-built layers to their "outdoor-casual" fashion, the brand serves up soft goods for every type of outdoor recreationist.
The basics: The Better Sweater Quarter Zip pullover has a sweater-knit face that layers easily under a shell and a soft, fleecy interior that can be paired with a base layer or worn next to the skin. Always striving to reduce Patagonia's environmental footprint, the fleece is dyed with a low-impact process that significantly reduces the use of dyestuffs, energy and water compared to conventional dyeing ... learn more
The basics: Level up your ski game with the Patagonia PowSlayer Ski Pants, your ticket to charging deep into the white room! These pants are the ultimate minimalist shell, featuring an awesome update with the new 3-layer GORE-TEX Pro ePE fabric, which is both super waterproof/breathable and shockingly lighter and softer than previous versions. They offer the highest levels of durable storm protection ... learn more