The soul of skiing takes countless forms. You find it in the lifelong blue-square cruiser. The four-year-old tyke making her first turns. The human-powered adventurer who traded season passes for an adventure dog and a pair of skins. The gate-crashing prodigy headed for Olympic gold. The grizzled sage who’s skied 100 days each winter for the past 40 years. The powder chaser. The freestyle punk. The mogul ripper. The rad dad. The badass mom. The weekend warrior. The mountain-town local. The gear nerd. The sporty endurance athlete. The lifty. The resort exec. The shop employee.
The soul of skiing beats inside all of them. Sliding on snow is addictive. You might see it as a commodity. Or, it’s a way of life. Skiing offers freedom, therapy, adrenaline, reassurance, consistency, adventure, purpose, identity, belonging, healing. The skier’s journey is predictable yet unique. Idyllic yet consuming. Trivial yet vital. And for some, inevitable. Whether you build your life around it or just a weekend each year, you have a key. You’ve unlocked the world of winter in the mountains. You know the secret and you carry the torch.
As skiers, we know that having the right equipment can make all the difference in your experience on the mountain. We also know that each skier has their own preferences and style, and we love matching each individual to the skis and gear perfect for them. At Powder7, your experience level and budget don’t matter, our vast selection of gear offers something for every skier. We are skiing, and nothing but skiing, everyday of the year.
Together, Amy and Jordan own Powder7. When they aren't at work, they enjoy spending time outside with their two young sons, Alistair and Jurgen.
Amy enjoys hoofing it to hike-to terrain on the ski mountain and finding new hidden gems in the backcountry. A born and bred east coaster, Amy has high standards for pizza and subs (not hoagies). A distance runner, mountain biker, nothing makes Amy happier than getting outside with the ones she loves.
Jordan enjoyed a successful side career as a professional triathlete, best known for winning the New York City Triathlon in both 2012 and 2013. A competitive athlete, self-taught coder, and a vintage car lover, Jordan is perhaps the only former pro triathlete to huck the Knife Ridge stairs at Wolf Creek.
Hometown: Cherry Hill, NJ
First Ski Memory: Pizza turns at Big Boulder in PA, 1992!
Favorite Mountain: Tie between Steamboat and Aspen Snowmass
Favorite Non-Ski Activity: Anything with two wheels
First Concert: Dave Matthews Band 1998
Favorite Place to Apres: Outer Range in Frisco!
Hometown: Burlington, VT
First Ski Memory: Riding homemade ski blades (real skis whimsically sawed in half) down the densely forested ravine in my parent's backyard. The snow was deep, the skis were non-functional, and it went about as well as expected.
Favorite Mountain: Jackson Hole
Favorite Non-Ski Activity: Running medium hard for long distances, pointlessly
First Concert: As an adult: Santana in Montreal. As a youth: Rosenshontz in a school gymnasium.
How many Facebook friends do you have? 14, which is the correct number for anyone to have. If you have more than 14, it's time to start making some hard decisions about who's getting cut.
Hometown: Indianapolis (Naptown)
Favorite Ski Memory: Getting my son Graeme on skis for the first time at the age of 3. He is now entering his 6th season and will surely be outskiing me within a few more years!
Favorite Mountain: Steamboat
Favorite Non-Ski Activity: Cycling (all disciplines), Disc Golf
First Concert: Jack Johnson
Favorite Vacation Spot The Big Island, Hawaii. I met my wife there at the Ironman World Championships. We have lots of great memories there, not to mention there are so many beautiful things to see there.
Hometown: Fort Collins, CO
First Ski Memory: Learning to ski as a wee four-year-old at Lost Trail, Montana. No poles in the early days, so I'd come to a halt on every flat spot and wait anxiously for my dad to catch up and swoop me up between his legs to ferry me the rest of the way to the lift. It was a mix of scary and exhilarating.
Favorite Mountain: Can't pick just one. Silverton, CO in the West and Jay Peak out East.
Favorite Non-Ski Activity: Exploring new places.
First Concert: A mess of punk/alt shows in high school. Let's call Chiodos the first and admit to rocking slim jeans and a Hot Topic tee to it.
What if I were left in a vegetative state, you ask? Geez, you're morbid. Anyway...I would want my buddies to lash me to a pair of skis, kind of like a grotesque sendy scarecrow, and slide me off the highest snow-covered cliff they could find.
Hometown: Anderson, SC
First Ski Memory: Getting a sled ride down Tunnel Face at Loveland after hurting my knee within my first few days of skiing ever.
Favorite Mountain: Loveland
Favorite Non-Ski Activity: Playing the mandolin
First Concert:Creed in Clemson, SC when I was in middle school
If you could only listen to one musical artist/band for the rest of your life who would it be? Sam Bush
Hometown: Centennial, CO
First Ski Memory: My ski instructors getting mad at me when I was 5 for going straight down the mountain instead of doing turns
Favorite Mountain: Wolf Creek or Jackson Hole
Favorite Non-Ski Activity: Ping pong or biking
First Concert: Mumford and Sons at Red Rocks
Favorite lawn game: Cornhole
Hometown: Maury, NC
First Ski Memory: Night "skiing" at Beech Mountain in North Carolina as an 8-year-old. I spent most of the night being dragged (literally) by the T-bar on the bunny slope, hating every minute of it, with way more time spent with my butt on the ground than my skis. My parents finally let me on the chairlift for a "real" run, and then I loved it (mostly because I would stop doing the pizza and my parents would have to try to catch me before I crashed, which was an exhilarating game of chase)
Favorite Mountain: Winter Park, CO (Mary Jane, especially) for the combination of the vibe and the skiing. But there's an argument for every mountain I've ever skied. Favorites are hard
Favorite Non-Ski Activity: Ultimate Frisbee
First Concert: Some small, early 2000s punk/emo band (think: Anberlin, but not actually) at the Luna Bean in Wilson, NC
Office Superlative: Most likely to be playing music no one else wants to listen to
Hometown: Williston, SC
First Ski Memory: Skiing at Wolf Ridge in NC on a $10 student night. I was completely unprepared but was hooked after the first run
Favorite Mountain: Crested Butte
Favorite Non-Ski Activity: Fishing
First Concert: Lynard Skynard and Zac Brown Band
What is your favorite type of candy? Anything sour apple flavored
Hometown: Lemont, IL
First Ski Memory: Ski-in/ski-out condo at Indianhead Mountain in the UP
Favorite Mountain: A-Basin
Favorite Non-Ski Activity: Mountain biking
First Concert: Aerosmith/Kid Rock/Run DMC and they all got on stage for a finale of Walk This Way
Favorite piece of gear? Bamboo poles!
Hometown: Aspen, CO
First Ski Memory: lessons with Frog and Toad
Favorite Mountain: Highlands or Steamboat
Favorite Non-Ski Activity: Being in water
First Concert: Willie Nelson
Who's the man? Yup, that's me
Hometown: Sammamish, WA
First Ski Memory: Waking my ski instructor up from his nap on the chairlift before we had to get off (I think he had a long night)
Favorite Mountain: Eldora!!
Favorite Non-Ski Activity: Climbing rocks and tending to my poor vegetable garden
First Concert: Taylor Swift on the Fearless Tour
What do you want to be when you grow up? A weatherwoman. That way, I will always be able to find the POW!
Hometown: Westminster, CO
First Ski Memory: Eating it just trying to get in line at A-bay three years ago
Favorite Mountain: Big time Steamboat guy over here!
Favorite Non-Ski Activity: Skiing is my entire personality during the winter, but I'll go trail running when the weather gets nice
First Concert: Single File
What is the biggest take away from working in the ski industry? Punching boots hurts your knuckles!
Hometown: Bethel, VT
First Ski Memory: Almost crashing through a fence during my after school ski program at Suicide Six in South Pomfret, VT
Favorite Mountain: Keystone
Favorite Non-Ski Activity: Exploring Colorado on my gravel bike
First Concert: Vans Warped Tour in Boston, MA
One bucket list place you'd love to ski/visit? Japan
Hometown: Laconia, NH
First Ski Memory: I remember traveling up the T bar at Waterville Valley in New Hampshire. It was a cloudy and snowy day - I think I was wearing a red jacket
Favorite Mountain: I've only skied in Colorado once in Telluride and it was amazing. Back east I really enjoy Bretton Woods, Waterville and Cannon
Favorite Non-Ski Activity: Hiking, Biking, Camping, Photography, Motorcycling
First Concert: Weird Al
Favorite Food: Sushi from Japan
Hometown: Northampton, MA
First Ski Memory: Night skiing on ice at Mt. Tom in western Mass
Favorite Mountain: Crested Butte
Favorite Non-Ski Activity: Live music
First Concert: Horde Festival with my parents (but the first concert I personally requested to attend was Boyz II Men and Montell Jordan)
Something people may be surprised to learn about me: I get up 45 minutes earlier than necessary on any given day to maximize cuddle time with my cats
Hometown: St. Louis, MO
First Ski Memory: skiing at Hidden Valley (not the ranch) in St. Louis with K2 rentals
Favorite Mountain: Copper Mountain
Favorite Non-Ski Activity: Golf or Cooking
First Concert: U2 & Kanye West, I was in third grade and my mom signed me out of school to take me!
If you could place yourself in any movie, what movie and who would you be? Ricky Bobby from Talladega Nights
Hometown: Castle Rock, CO
First Ski Memory: Skiing Loveland pass without a single water-proof article of clothing
Favorite Mountain: A-Basin
Favorite Non-Ski Activity: Running, bikes, climbing, breathing hard
First Concert: Hilary Duff
How many bikes is too many bikes to own? That's a bad question, try another one
Hometown: Little Rock, AR
First Ski Memory: Getting hyped up by my dad to hit a jump in the park and absolutely smacking the knuckle
Favorite Mountain: Mary Jane feels like home
Favorite Non-Ski Activity: I like riding my bike with my friends. Fast single track is my favorite, but bike packing is a good rival
First Concert: I think it was Juicy J?
Fingers for toes or toes for fingers? I'm taking fingers for toes
Hometown: Conifer, CO
First Ski Memory: Is yet to come!
Favorite Mountain: Loveland and Winter Park
Favorite Non-Ski Activity: Hot yoga, walking my dog, biking, and coffee shops
First Concert: MTV's TRL Tour - Destiny's Child, Nelly, Eve, 3LW, and Dream
What is your favorite movie or TV show to quote at random? The Office, "Would you rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me." - Michael Scott
Hometown: Golden, CO
First Ski Memory: Taking lessons at Eldora with my cousin and endlessly tumbling down the hill
Favorite Mountain: Copper Mountain
Favorite Non-Ski Activity: Getting beers with friends, pottery, biking, gardening, and a million other things!
First Concert: Hillary Duff
Are there more eyes or legs in the world? There are possibly more bugs than fish in the world. My final answer is legs!
Hometown: Gypsum, CO
First Ski Memory: Touring in the summer for the first time. The combo of Colorado wildflowers and corn puts my soul at ease.
Favorite Mountain: Arapahoe Basin
Favorite Non-Ski Activity: Thrifting, camping, photography, painting.
First Concert: U2
What is the weirdest thing you've ate? I ate crickets dipped in chocolate sauce once. Little crunchy, definitely a chocolate guy, 6.5/10, would recommend eating once.
Hometown: Hoffman Estates, IL
First Ski Memory: Skiing for the first time in my life at 4 years old with my dad at Alta. I had gotten my ski stuck underneath his boot and binding and we both fell over. Pretty good time.
Favorite Mountain: 4 Lakes Lisle, Illinois
Favorite Non-Ski Activity: Mountain biking
First Concert: Elton John and Billy Joel at Wrigley Field
Favorite snowboarding video? Good Sport
Hometown: Caldwell, NJ
First Ski Memory: First time I connected turns at Blue Mountain (2005) Thanks Jess!
Favorite Mountain: Smuggler's Notch for the moment
Favorite Non-Ski Activity: Trail Running
First Concert: David Bowie with my parents
Best place to ride? In the trees!
Hometown: Lexington, VA
First Ski Memory: Doing pizza down the magic carpet slope at Killington when I was 5 ish not knowing what was going on, where I was, or who I was
Favorite Mountain: Killington Vermont has a special place in my heart since I learned to ski there but ABasin is my favorite in CO
Favorite Non-Ski Activity: Foraging!!!!!!!
First Concert: Bonaroo 2017, seeing Rezz live permanently altered my brain chemistry
Did you remember to listen to Lady Gaga today? I sure did.
Hometown: Littleton, CO
First Ski Memory: Learning how to ski with my parents and sister at Loveland Basin when I was about 4 years old.
Favorite Mountain:Mary Jane
Favorite Non-Ski Activity:Climbing, fly fishing, disc golf, drawing.
First Concert:Carrie Underwood with my Dad.
If you could only watch one TV show the rest of your life, what would it be? Parks and Recreation, it always makes me laugh.
Hometown: Acton, MA
First Ski Memory: My first powder day at Mt Snow. I was probably 7 and the snow was up to my waist. I've been chasing powder since.
Favorite Mountain: Vail (and Steamboat)
Favorite Non-Ski Activity: Camping, backpacking, and off-roading. And apres ski with friends if that counts?
First Concert: Zach Brown Band at Fenway Pahk
Which bear is the best? Black bear. However, any bear can be dangerous so always carry bear spray, exercise caution, and keep your 'smellables' in bear proof containers. Also, moose can be way more aggressive. Either way, make sure you're ready to outrun your friends.
Hometown:
First Ski Memory: When I was 10 my family got invited to skiing in Wisconsin with a family friend and she took us out skiing for the first time. Had a blast!
Favorite Mountain: Mt. Evans
Favorite Non-Ski Activity: Climbing, Disc Golf, Tennis, and Biking
First Concert: The Who in 2007
Favorite show/cartoon that you watched as a kid? Zaboomafoo
Hometown: Thornton, CO
First Ski Memory: Getting my parents called on me in a ski lesson because I was throwing a tantrum
Favorite Mountain: Whichever one I'm on right now
Favorite Non-Ski Activity: Mountain biking
First Concert: Boston
Is your bike worth more than your car?: Yes
Hometown: Noblesville, IN
First Ski Memory: Falling on the tow rope at a small ski area called Mt. Holiday
Favorite Mountain: Big Sky
Favorite Non-Ski Activity: Mountain biking
First Concert: Bruno Mars
Am I part robot? Yes. And the two titanium screws in me would agree.
Hometown: Tucson, AZ
First Ski Memory: December 17th, 2018. Taking a lesson at A Basin and then my friends taking me to the top of the mountain to stumble my way back down. Loved every second of it and bought a pass when I got home!
Favorite Mountain: Arapahoe Basin
Favorite Non-Ski Activity: Some casual gym bouldering while listening to audio books
First Concert: Skrillex (and probably why I have some tinnitus)
Favorite series/franchise? DUNE! I've read the series 3 times, saw the movie (Dennis Villenueve's 2021 Dune but shoutout David Lynch) in Imax thrice and multiple times at home, and even have a Dune tattoo!
Hometown: Hinesburg, VT
First Ski Memory: My first ski memory is well before I was a competent skier at my home mountain, Mad River Glen. The only part I can remember is dangling upside down with my skis wedged inbetween two tree branches in an absolute panick. My only solution was to scream and shout in hopes that it would solve itself. It did not. I ended up face first after a 6 foot fall to icy east coast conditions. For whatever reason, I think this is a good memory
Favorite Mountain: Mad River Glen in Vermont "Ski It If You Can"
Favorite Non-Ski Activity: Golfing and pickleball
First Concert: Ray LaMontagne
What is your favorite way to consume cabbage? Thinly slice the cabbage and fry in oil till soft. Season with brown sugar, dijon mustard, vinegar, salt, pepper, and soy sauce. Enjoy over rice or by itself.
Hometown: Montrose, CO / Wheeler, TX
First Ski Memory: Skiing with my mom and brother :)
Favorite Mountain: Copper, but I'm excited to get out and explore more mountains!
Favorite Non-Ski Activity: I love doing anything creative!
First Concert: Penny and Sparrow
Favorite Dessert? Brownies
Hometown: Brookline, MA
First Ski Memory: Losing a ski in a glade during ski school
Favorite Mountain: Stratton Mountain
Favorite Non-Ski Activity: Snowboarding
First Concert: Eric Clapton
How many owls would you have to see in a day before it starts to seem suspicious? 2
Hometown: Southfield, MI
First Ski Memory: Going down the bunny hill with my skis pointed straight, arms up and screaming "watch out!" Don't worry, I'm a snowboarder now.
Favorite Mountain: Currently Copper
Favorite Non-Ski Activity: Still standing sideways on a skateboard, surfboard or wakeboard and also adventuring, concerts and anything creative!
First Concert: N*sync
What's cooler than being cool? Ice cold!
Hometown:
Hometown: North Pole, AK
First Ski Memory: Learning to Snowboard in college at Beech Mountain in North Carolina
Favorite Mountain: Furano in Japan, stateside Steamboat or Taos
Favorite Non-Ski Activity: Smashing pedals on a mountain or gravel bike
First Concert: Rage Against the Machine and Wu Tang
Are you well traveled? Yes i have been to 33 countries, All 50 states and every Canadian province/ Territory.
Hometown: Marion, Ohio
First Ski Memory: My first time on the mountain I had gotten altitude sickness, and only did two runs down the mountain before I had to spend the rest of the day sitting in the lodge or car.
Favorite Mountain: Copper Mountain
Favorite Non-Ski Activity: Jiu Jitsu
First Concert: George Straight
What is your favorite summer time activity? During the warmer months I really enjoy camping and hiking in the mountains. Really just anything that will get me outdoors!
Hometown: Conifer, CO
First Ski Memory: Is yet to come!
Favorite Mountain: Loveland & Winter Park
Favorite Non-Ski Activity: Hot yoga, walking my dog, biking, and coffee shops
First Concert: MTV's TRL Tour - Destiny's Child, Nelly, Eve, 3LW & Dream
What is your favorite movie or TV show to quote at random? The Office, “Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.” — Michael Scott
Whether you’re a seasoned expert or it’s your first time on snow, we believe in curating a shopper experience that will deliver on the customer’s specific needs. Before we recommend a product, we assess the customer’s experience level, budget, and tastes. We welcome feedback, believing that the customer is key to ensuring our business remains leading-edge. Our team doesn’t work on commission and customers can interact with any employee and receive superior customer service. Everyone on our team is a skier, and has expert knowledge of the gear we sell.
We hire staff who share in our beliefs and have a genuine desire to spread their love of skiing with customers. We empower teamwork and collaboration which creates an environment of mutual respect and loyalty. Our owners are involved in our day to day operations and believe in the importance of open communication between staff at all levels, valuing feedback from all employees.
We have the privilege to be a part of several communities, including the local community of Golden, Colorado, as well as the local and global ski communities. We contribute time and resources to each of these so that others may learn from us, and to support causes that benefit each of these communities. We are dedicated to supporting public schools within the Golden community and environmental efforts throughout the state of Colorado.
We want future generations to enjoy skiing just as much as we do, which is why we take seriously our role in preserving the environment. We work closely with Conservation Colorado and Protect Our Winters on sustainability efforts.
Jordan and Amy met at Boston University, where they both competed on the track team. Jordan, a senior who had earned spending money throughout college selling gear on eBay. Amy, a freshman who built Geocities websites in her spare time. Despite Jordan attempting to charge Amy $5 admission to a party, sparks flew, emotions ran high, and they have been inseparable ever since.
Jordan moved to Colorado after graduating and balanced life as a Denver Police Officer and professional triathlete. A dedicated skier as well, he saw the opportunity for a web focused Colorado ski shop that could serve local skiers while shipping every business day to serve skiers nationally. It was a tough decision, but Jordan left a career with the police behind to pursue his entrepreneurial dreams. The same week that Jordan left the police, Amy graduated from BU and headed west to Colorado, joining Jordan.
By October of 2007, Powder7 had moved from their garage into a proper, albeit a bit rough-around-the-edges, warehouse. Jordan and Amy taught themselves the basics of writing computer code to drive the ecommerce capabilities of the new site so they could wean their business off of eBay. Joining Jordan and Amy was their friend, Ofer, and a newly adopted terrier, Gulliver. For the first several months, they would load the boxed orders into their station wagon each afternoon, racing to the post office before closing time. As months went by, shipping, among many other aspects of the business, went from how-do-we-do-this controlled chaos to a streamlined and efficient system. Amy and Jordan steadily put their college microeconomics classes to use in figuring out how to build a business. More importantly, they applied their life values to building a business that makes customers happy, has a motivated and highly valued staff, respects our environment, and grows organically.
In 2009 they moved Powder7 a few miles down the road to Golden, where they've been ever since. Long ago Powder7 grew too big for a team of two and is proud to employ some of the best and brightest staff in the ski industry.
Today, we believe that we have the best ski shop in the Denver area as well as the best ecommerce ski shop in North America. We are open year round and continue to dedicate ourselves to skiing. We love biking, running, and everything else you can do on mountains but we like to try to be the best at something and that thing is helping skiers get the gear they need.