#skiingforall

The soul of skiing takes countless forms. You find it in the lifelong blue-square cruiser. The four-year-old tyke making her first turns. The human-powered adventurer who traded season passes for an adventure dog and a pair of skins. The gate-crashing prodigy headed for Olympic gold. The grizzled sage who’s skied 100 days each winter for the past 40 years. The powder chaser. The freestyle punk. The mogul ripper. The rad dad. The badass mom. The weekend warrior. The mountain-town local. The gear nerd. The sporty endurance athlete. The lifty. The resort exec. The shop employee.

The soul of skiing beats inside all of them. Sliding on snow is addictive. You might see it as a commodity. Or, it’s a way of life. Skiing offers freedom, therapy, adrenaline, reassurance, consistency, adventure, purpose, identity, belonging, healing. The skier’s journey is predictable yet unique. Idyllic yet consuming. Trivial yet vital. And for some, inevitable. Whether you build your life around it or just a weekend each year, you have a key. You’ve unlocked the world of winter in the mountains. You know the secret and you carry the torch.

As skiers, we know that having the right equipment can make all the difference in your experience on the mountain. We also know that each skier has their own preferences and style, and we love matching each individual to the skis and gear perfect for them. At Powder7, your experience level and budget don’t matter, our vast selection of gear offers something for every skier. We are skiing, and nothing but skiing, everyday of the year.

Since: 2018

Sam W.

Since: 2018

Stuart

Since: 2019

Our Values

Respect for Our Customers

Whether you’re a seasoned expert or it’s your first time on snow, we believe in curating a shopper experience that will deliver on the customer’s specific needs. Before we recommend a product, we assess the customer’s experience level, budget, and tastes. We welcome feedback, believing that the customer is key to ensuring our business remains leading-edge.

Fun fact: our team doesn’t work on commission and customers can interact with any employee and receive superior customer service. Everyone on our team is a skier, and has expert knowledge of the gear we sell.

Respect for Our Employees

We hire staff who share in our beliefs and have a genuine desire to spread their love of skiing with customers. We empower teamwork and collaboration which creates an environment of mutual respect and loyalty. Our owners are involved in our day to day operations and believe in the importance of open communication between staff at all levels, valuing feedback from all employees.

Fun facts: we offer a one month paid sabbatical after 5 years, paid vacation after 1 year, and use of our company adventure van after 1 year.

Respect for Our Community

We have the privilege to be a part of several communities, including the local community of Golden, Colorado, as well as the local and global ski communities. We contribute time and resources to each of these so that others may learn from us, and to support causes that benefit each of these communities. We are dedicated to supporting public schools within the Golden community and environmental efforts throughout the state of Colorado.

Fun facts: Our owners, Jordan and Amy, live one mile from our shop and are heavily involved in our town: from volunteering their time with the Golden High School Cross Country Team to sitting on the Visit Golden board.

Respect for the Environment

We want future generations to enjoy skiing just as much as we do, which is why we take seriously our role in preserving the environment. We work closely with Conservation Colorado and Protect Our Winters on sustainability efforts.

How it All Began: The Long Version

Jordan and Amy met at Boston University, where they both competed on the track team. Jordan, a senior who had earned spending money throughout college selling gear on eBay. Amy, a freshman who built Geocities websites in her spare time. Despite Jordan attempting to charge Amy $5 admission to a party, sparks flew, emotions ran high, and they have been inseparable ever since.

Jordan moved to Colorado after graduating and balanced life as a Denver Police Officer and professional triathlete. A dedicated skier as well, he saw the opportunity for a web focused Colorado ski shop that could serve local skiers while shipping every business day to serve skiers nationally. It was a tough decision, but Jordan left a career with the police behind to pursue his entrepreneurial dreams. The same week that Jordan left the police, Amy graduated from BU and headed west to Colorado, joining Jordan.

By October of 2007, they moved from their garage into a proper, albeit a bit rough-around-the-edges, warehouse. Jordan and Amy taught themselves the basics of writing computer code to drive the ecommerce capabilities of the new site so they could wean their business off of eBay. Joining Jordan and Amy was their friend, Ofer, and a newly adopted terrier, Gulliver. For the first several months, they would load the boxed orders into their station wagon each afternoon, racing to the post office before closing time. As months went by, shipping, among many other aspects of the business, went from how-do-we-do-this controlled chaos to a streamlined and efficient system. Amy and Jordan steadily put their college microeconomics classes to use in figuring out how to build a business. More importantly, they applied their life values to building a business that makes customers happy, has a motivated and highly valued staff, respects our environment, and grows organically.

In 2009 they moved Powder7 a few miles down the road to Golden, a mile from their home, where they've been ever since, expanding into adjoining spaces in 2011 and 2015, doubling their space each time. Long ago Powder7 grew too big for a team of two and is proud to employ some of the best and brightest staff in the ski industry. Some of our staff have been with us for more than 5 years (which earns them a one month paid sabbatical to use as they wish, possibly for a dream ski vacation).

Today, we believe that we have the best ski shop in the Denver area as well as the best ecommerce ski shop in North America. We are open year round and continue to dedicate ourselves to skiing. We love biking, running, and everything else you can do on mountains but we like to try to be the best at something and that thing is helping skiers get the gear they need.

In the Media

The 50 Best Places to Work - 2019 - Outside Magazine [November 2019]
Retail Partners In The Amazon Age: Amy Dannwolf and Jordan Jones of Powder7 in Golden, CO, Part 1 - CoupleCo Podcast [November 2019]
Meet Trailblazer Amy Dannwolf - Voyage Denver [September 2019]
The Couple Behind Golden-Based Powder7 Create a Healthy Work/Life Balance - Denver Parent [May 2019]
The 50 Best Places to Work - 2018 - Outside Magazine [November 2018]
The 100 Best Places to Work - 2017 - Outside Magazine [November 2017]
Business Q&A: Powder7, Golden - The Denver Post [January 2015]
Visit Golden campaign a collaboration between businesses, city - The Denver Post [December 2014]
Q&A with Amy from Powder7 Ski Shop - The Sticker Giant [January 2014]
Community Spotlight: Powder7 - The Oredigger Newspaper [April 2013]
Feature on owner Jordan Jones - Golden Transcript [August 2012]
Feature on owner Jordan Jones - Slowtwitch.com [August 2011]
Working with Your Spouse - Career Builder [July 2011]
Holiday Gift Ideas - BrandMakerNews.com [November 2010]
Online Ski Shops - Skiing Business [September 2010]

Last Chair Sale - Shop New Gear - Shop Demo Skis - Ends Tue, Apr 20th -
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#skiingforall

Our Team

Jordan & Amy

Zack

Justin

Blake

Chris

Terol

Lauren

Mia

Matt

Sam

Jackson

Cody

Sean

Morgan

Brian

Parker

Chad

JP

Andrew

Allegra

Sam W.

Stuart