Our Values

Respect for Our Customers

Whether you’re a seasoned expert or it’s your first time on snow, we believe in curating a shopper experience that will deliver on the customer’s specific needs. Before we recommend a product, we assess the customer’s experience level, budget, and tastes. We welcome feedback, believing that the customer is key to ensuring our business remains leading-edge. Our team doesn’t work on commission and customers can interact with any employee and receive superior customer service. Everyone on our team is a skier, and has expert knowledge of the gear we sell.

Respect for Our Employees

We hire staff who share in our beliefs and have a genuine desire to spread their love of skiing with customers. We empower teamwork and collaboration which creates an environment of mutual respect and loyalty. Our owners are involved in our day to day operations and believe in the importance of open communication between staff at all levels, valuing feedback from all employees.

Respect for Our Community

We have the privilege to be a part of several communities, including the local community of Golden, Colorado, as well as the local and global ski communities. We contribute time and resources to each of these so that others may learn from us, and to support causes that benefit each of these communities. We are dedicated to supporting public schools within the Golden community and environmental efforts throughout the state of Colorado.

Respect for the Environment

We want future generations to enjoy skiing just as much as we do, which is why we take seriously our role in preserving the environment. We work closely with Conservation Colorado and Protect Our Winters on sustainability efforts.

How it All Began: The Long Version

Jordan and Amy met at Boston University, where they both competed on the track team. Jordan, a senior who had earned spending money throughout college selling gear on eBay. Amy, a freshman who built Geocities websites in her spare time. Despite Jordan attempting to charge Amy $5 admission to a party, sparks flew, emotions ran high, and they have been inseparable ever since.

Jordan moved to Colorado after graduating and balanced life as a Denver Police Officer and professional triathlete. A dedicated skier as well, he saw the opportunity for a web focused Colorado ski shop that could serve local skiers while shipping every business day to serve skiers nationally. It was a tough decision, but Jordan left a career with the police behind to pursue his entrepreneurial dreams. The same week that Jordan left the police, Amy graduated from BU and headed west to Colorado, joining Jordan.

By October of 2007, Powder7 had moved from their garage into a proper, albeit a bit rough-around-the-edges, warehouse. Jordan and Amy taught themselves the basics of writing computer code to drive the ecommerce capabilities of the new site so they could wean their business off of eBay. Joining Jordan and Amy was their friend, Ofer, and a newly adopted terrier, Gulliver. For the first several months, they would load the boxed orders into their station wagon each afternoon, racing to the post office before closing time. As months went by, shipping, among many other aspects of the business, went from how-do-we-do-this controlled chaos to a streamlined and efficient system. Amy and Jordan steadily put their college microeconomics classes to use in figuring out how to build a business. More importantly, they applied their life values to building a business that makes customers happy, has a motivated and highly valued staff, respects our environment, and grows organically.

In 2009 they moved Powder7 a few miles down the road to Golden, where they've been ever since. Long ago Powder7 grew too big for a team of two and is proud to employ some of the best and brightest staff in the ski industry.

Today, we believe that we have the best ski shop in the Denver area as well as the best ecommerce ski shop in North America. We are open year round and continue to dedicate ourselves to skiing. We love biking, running, and everything else you can do on mountains but we like to try to be the best at something and that thing is helping skiers get the gear they need.

In the Media

• Gear Quiz, Ski Recycling, & Circular Business w/ Powder7 - Blister GEAR:30 EP. 321 [November 2024]
• 10 Best Ski Shops - USA Today [November 2024]
• Skier Ability Ratings Revisited; Monoskiing; and More with Powder7’s Jordan Jones - Blister GEAR:30 EP. 280 [January 2024]
• Shop Talk: Powder7 + ‘Crashes and Close Calls’ - Blister GEAR:30 EP. 231 [January 2023]
• Meet Amy Dannwolf | Owner of Powder7 - ShoutoutColorado [May 2021]
• The 50 Best Places to Work - 2019 - Outside Magazine [November 2019]
• Retail Partners In The Amazon Age: Amy Dannwolf and Jordan Jones of Powder7 in Golden, CO, Part 1 - CoupleCo Podcast [November 2019]
• Meet Trailblazer Amy Dannwolf - Voyage Denver [September 2019]
• The Couple Behind Golden-Based Powder7 Create a Healthy Work/Life Balance - Denver Parent [May 2019]
• The 50 Best Places to Work - 2018 - Outside Magazine [November 2018]
• The 100 Best Places to Work - 2017 - Outside Magazine [November 2017]
• Business Q&A: Powder7, Golden - The Denver Post [January 2015]
• Visit Golden campaign a collaboration between businesses, city - The Denver Post [December 2014]
• Q&A with Amy from Powder7 Ski Shop - The Sticker Giant [January 2014]
• Community Spotlight: Powder7 - The Oredigger Newspaper [April 2013]
• Feature on owner Jordan Jones - Golden Transcript [August 2012]
• Feature on owner Jordan Jones - Slowtwitch.com [August 2011]
• Working with Your Spouse - Career Builder [July 2011]
• Holiday Gift Ideas - BrandMakerNews.com [November 2010]
• Online Ski Shops - Skiing Business [September 2010]

Reviews

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• From Yelp
• From Facebook