The soul of skiing takes countless forms. You find it in the lifelong blue-square cruiser. The four-year-old tyke making her first turns. The human-powered adventurer who traded season passes for an adventure dog and a pair of skins. The gate-crashing prodigy headed for Olympic gold. The grizzled sage who’s skied 100 days each winter for the past 40 years. The powder chaser. The freestyle punk. The mogul ripper. The rad dad. The badass mom. The weekend warrior. The mountain-town local. The gear nerd. The sporty endurance athlete. The lifty. The resort exec. The shop employee.
The soul of skiing beats inside all of them. Sliding on snow is addictive. You might see it as a commodity. Or, it’s a way of life. Skiing offers freedom, therapy, adrenaline, reassurance, consistency, adventure, purpose, identity, belonging, healing. The skier’s journey is predictable yet unique. Idyllic yet consuming. Trivial yet vital. And for some, inevitable. Whether you build your life around it or just a weekend each year, you have a key. You’ve unlocked the world of winter in the mountains. You know the secret and you carry the torch.
As skiers, we know that having the right equipment can make all the difference in your experience on the mountain. We also know that each skier has their own preferences and style, and we love matching each individual to the skis and gear perfect for them. At Powder7, your experience level and budget don’t matter, our vast selection of gear offers something for every skier. We are skiing, and nothing but skiing, everyday of the year.
Owners / Founders
Together, Amy and Jordan own Powder7. When they aren't at work, they enjoy spending time outside with their two young sons, Alistair and Jurgen.
Amy enjoys hoofing it to hike-to terrain on the ski mountain and finding new hidden gems in the backcountry. A born and bred east coaster, Amy has high standards for pizza and subs (not hoagies). A distance runner, mountain biker, nothing makes Amy happier than getting outside with the ones she loves.
Jordan enjoyed a successful side career as a professional triathlete, best known for winning the New York City Triathlon in both 2012 and 2013. A competitive athlete, self-taught coder, and a vintage car lover, Jordan is perhaps the only former pro triathlete to huck the Knife Ridge stairs at Wolf Creek.
Click here to read Amy's posts on the Powder7 Blog
Click here to read Jordan's posts on the Powder7 Blog
2012
Hometown: Cherry Hill, NJ
First Ski Memory: Pizza turns at Big Boulder in PA, 1992!
Favorite Mountain: Tie between Steamboat and Aspen Snowmass
Favorite Non-Ski Activity: Anything with two wheels
First Concert: Dave Matthews Band 1998
Favorite Place to Apres: Outer Range in Frisco!
Click here to read Zack's posts on the Powder7 Blog
2013
Hometown: Burlington, VT
First Ski Memory: Riding homemade ski blades (real skis whimsically sawed in half) down the densely forested ravine in my parent's backyard. The snow was deep, the skis were non-functional, and it went about as well as expected.
Favorite Mountain: Jackson Hole
Favorite Non-Ski Activity: Running medium hard for long distances, pointlessly
First Concert: As an adult: Santana in Montreal. As a youth: Rosenshontz in a school gymnasium.
How many Facebook friends do you have? 14, which is the correct number for anyone to have. If you have more than 14, it's time to start making some hard decisions about who's getting cut.
Click here to read Justin's posts on the Powder7 Blog
2015
Hometown: Indianapolis (Naptown)
Favorite Ski Memory: Getting my son Graeme on skis for the first time at the age of 3. He is now entering his 6th season and will surely be outskiing me within a few more years!
Favorite Mountain: Steamboat
Favorite Non-Ski Activity: Cycling (all disciplines), Disc Golf
First Concert: Jack Johnson
Favorite Vacation Spot The Big Island, Hawaii. I met my wife there at the Ironman World Championships. We have lots of great memories there, not to mention there are so many beautiful things to see there.
2016
Hometown: Peoria, IL
First Ski Memory: About 3 years ago at Winter Park. First time on skis and I realized that the green run is not going to be the best way to learn. Throw me in the deep(er) end! I ended up learning how to turn and kinda carve on Cranmer.
Favorite Mountain: Where the snow is the most and the crowds are the least. I tend to gravitate to Mary Jane or Arapahoe Basin as my go to locations.
Favorite Non-Ski Activity: Cycling
First Concert: Sounds like a security question... are you trying to open a credit card in my name?
What would the title of your autobiography be? Terol Does Stuff
Hometown: Marlborough, MA
First Ski Memory: Straight-lining down the green run at Wachusett Mountain because I didn't know how to turn
Favorite Mountain: Arapahoe Basin
Favorite Non-Ski Activity: Drinking boozy water and playing Settlers of Catan with friends
First Concert: Coheed and Cambria
Something you can't live without: A hot cup of craft brew coffee in the morning
2017
Hometown: Fort Collins, CO
First Ski Memory: Learning to ski as a wee four-year-old at Lost Trail, Montana. No poles in the early days, so I'd come to a halt on every flat spot and wait anxiously for my dad to catch up and swoop me up between his legs to ferry me the rest of the way to the lift. It was a mix of scary and exhilarating.
Favorite Mountain: Can't pick just one. Silverton, CO in the West and Jay Peak out East.
Favorite Non-Ski Activity: Exploring new places.
First Concert: A mess of punk/alt shows in high school. Let's call Chiodos the first and admit to rocking slim jeans and a Hot Topic tee to it.
What if I were left in a vegetative state, you ask? Geez, you're morbid. Anyway...I would want my buddies to lash me to a pair of skis, kind of like a grotesque sendy scarecrow, and slide me off the highest snow-covered cliff they could find.
Hometown: Colrain, MA
First Ski Memory: Skiing backwards into a fence during my first ski lesson
Favorite Mountain: Smuggler's Notch VT
Favorite Non-Ski Activity: Hiking/Biking with the Wife and Dog
First Concert: Grateful Dead members + Hot Tuna
What is your favorite piece of gear? Voile Strap, aka the most useful thing ever
Hometown: Davenport, IA
First Ski Memory: My first day skiing I ended up straight lining through the moguls at SnowStar Hill in Illinois. Let's just say it didn't end well for me but I'm still shredding the gnar
Favorite Mountain: Snowbird
Favorite Non-Ski Activity: Baking with a side of mountain biking
First Concert: Alan Jackson
What are your thoughts on Ice cream? I have some pretty strong thoughts after working in one (Whitey's Ice Cream) for close to 5 years. I would also choose to eat ice cream everyday if I had to choose one food item to eat for life
2018
Hometown: Anderson, SC
First Ski Memory: When my good friend and now co-worker Matt took me down my first black diamond after only skiing for a couple days. Let's just say Matt was lucky that it was a nice day out and he didn't have to wait that long in a blizzard
Favorite Mountain: Loveland
Favorite Non-Ski Activity: Whitewater Kayaking
First Concert:Creed in Clemson, SC when I was in middle school
If you could only listen to one musical artist/band for the rest of your life who would it be? The Band
Hometown: Salem, OR
First Ski Memory: Like so many others, learning to ski between my dads legs was my first memory. A few laps on the bunny chair followed by hot chocolate in the lodge with mom.
Favorite Mountain: Nostalgia is directing me to those awesome days as a kid at Hoodoo OR, but it is impossible to beat some of the all-time days at Winter Park
Favorite Non-Ski Activity: Watching basketball. GO BLAZERS!!
First Concert: Either Bowling for Soup or Reliant K.... I don't remember which one, but they are equally as bad
Is cereal a soup? What constitutes a soup? Is it the viscosity? Is it the heat? Is it both? Is it neither? I say yes! A cereal is a soup, but I am just glad to bring the hard hitting questions to the table
Hometown: Boonville, NY
First Ski Memory: Skiing after school on Thursday nights in the 3rd grade- My older brother started skipping out on lessons so I did the same. I never learned how to turn but had a lot of fun bombing the 500' vert at Snow Ridge in Turin, NY
Favorite Mountain: Alta, Utah
Favorite Non-Ski Activity: Mountain Biking
First Concert: Britney Spears
Which Hogwarts house are you? Hufflepuff- just out here trying to be patient, y'all
Hometown: Centennial, CO
First Ski Memory: My ski instructors getting mad at me when I was 5 for going straight down the mountain instead of doing turns
Favorite Mountain: Vail or Jackson Hole
Favorite Non-Ski Activity: Ping pong or going to a brewery with some buds
First Concert: Mumford and Sons at Red Rocks
Favorite lawn game: Cornhole
2019
Hometown: Maury, NC
First Ski Memory: Night "skiing" at Beech Mountain in North Carolina as an 8-year-old. I spent most of the night being dragged (literally) by the T-bar on the bunny slope, hating every minute of it, with way more time spent with my butt on the ground than my skis. My parents finally let me on the chairlift for a "real" run, and then I loved it (mostly because I would stop doing the pizza and my parents would have to try to catch me before I crashed, which was an exhilarating game of chase)
Favorite Mountain: Winter Park, CO (Mary Jane, especially) for the combination of the vibe and the skiing. But there's an argument for every mountain I've ever skied. Favorites are hard
Favorite Non-Ski Activity: Ultimate Frisbee
First Concert: Some small, early 2000s punk/emo band (think: Anberlin, but not actually) at the Luna Bean in Wilson, NC
Office Superlative: Most likely to be playing music no one else wants to listen to
2020
Hometown: Williston, SC
First Ski Memory: Skiing at Wolf Ridge in NC on a $10 student night. I was completely unprepared but was hooked after the first run
Favorite Mountain: Crested Butte
Favorite Non-Ski Activity: Fishing
First Concert: Lynard Skynard and Zac Brown Band
What is your favorite type of candy? Anything sour apple flavored
Hometown: Farmville, WI
First Ski Memory: Ah, yes. Must've been around 10-years-old. I recall "pizza"-ing down the bunny slope at Afton Alps with a death grip on my mom's arm
Favorite Mountain: As a newbie skier with only one season under my belt, I'll say Copper Mountain
Favorite Non-Ski Activity: Running trails, slowly, for a very long time
First Concert: Bon Jovi circa 2007
What is the first thing people notice about you when they meet you: Probably all my sick ink [insert skull emoji here]
Hometown: Lemont, IL
First Ski Memory: Ski-in/ski-out condo at Indianhead Mountain in the UP
Favorite Mountain: A-Basin
Favorite Non-Ski Activity: Mountain biking
First Concert: Aerosmith/Kid Rock/Run DMC and they all got on stage for a finale of Walk This Way
Favorite piece of gear? Bamboo poles!
Hometown: Darnestown, MD
First Ski Memory: Getting snowed in at Pallisades and having an epic snowball fight on the deck of our cabin.
Favorite Mountain: Alta, UT
Favorite Non-Ski Activity: You probably thought I was gonna say running huh? Well jokes on you cause my answer is actually...running
First Concert: 30 Seconds to Mars at American University. I did the mosh pit
If you had your own podcast, what would it be about? I have a podcast and it's about America's greatest reality TV show, the Bachelor
Hometown: Aspen, CO
First Ski Memory: lessons with Frog and Toad
Favorite Mountain: Highlands or Steamboat
Favorite Non-Ski Activity: Being in water
First Concert: Willie Nelson
Who's the man? Yup, that's me
Hometown: Edwardsburg, MI
First Ski Memory: Ripping my gloves to shreds on Midwestern rope tows
Favorite Mountain: Big Sky
Favorite Non-Ski Activity: Bass fishing
First Concert: Def Leppard
Who won the 2001 Daytona 500? Michael Waltrip
Hometown: Sammamish, WA
First Ski Memory: Waking my ski instructor up from his nap on the chairlift before we had to get off (I think he had a long night)
Favorite Mountain: Eldora!!
Favorite Non-Ski Activity: Climbing rocks and tending to my poor vegetable garden
First Concert: Taylor Swift on the Fearless Tour
What do you want to be when you grow up? A weatherwoman. That way, I will always be able to find the POW!
2021
Hometown: Colorado Springs, CO
First Ski Memory: Learning to ski in Leadville with my brother (former Powder7 superstar, Matt H.)
Favorite Mountain: Park City
Favorite Non-Ski Activity: Playing other sports like volleyball, golf, lacrosse, etc.
First Concert: Santana at Red Rocks
If you were forced to never be able to use one kitchen appliance again, what would it be? Dishwasher. Come on...you can wash them by hand
Hometown: Westminster, CO
First Ski Memory: Eating it just trying to get in line at A-bay three years ago
Favorite Mountain: Big time Steamboat guy over here!
Favorite Non-Ski Activity: Skiing is my entire personality during the winter, but I'll go trail running when the weather gets nice
First Concert: Single File
What is the biggest take away from working in the ski industry? Punching boots hurts your knuckles!
Hometown: Bethel, VT
First Ski Memory: Almost crashing through a fence during my after school ski program at Suicide Six in South Pomfret, VT
Favorite Mountain: Keystone
Favorite Non-Ski Activity: Exploring Colorado on my gravel bike
First Concert: Vans Warped Tour in Boston, MA
One bucket list place you'd love to ski/visit? Japan
Hometown: Laconia, NH
First Ski Memory: I remember traveling up the T bar at Waterville Valley in New Hampshire. It was a cloudy and snowy day - I think I was wearing a red jacket
Favorite Mountain: I've only skied in Colorado once in Telluride and it was amazing. Back east I really enjoy Bretton Woods, Waterville and Cannon
Favorite Non-Ski Activity: Hiking, Biking, Camping, Photography, Motorcycling
First Concert: Weird Al
Favorite Brewery: Cerebral
Hometown: Northampton, MA
First Ski Memory: Night skiing on ice at Mt. Tom in western Mass
Favorite Non-Ski Activity: Live music
First Concert: Horde Festival with my parents (but the first concert I personally requested to attend was Boyz II Men and Montell Jordan)
Something people may be surprised to learn about me: I get up 45 minutes earlier than necessary on any given day to maximize cuddle time with my cats
Hometown: Marietta, GA
First Ski Memory: My dad dressed my brothers and I in the same bright yellow jackets and pullovers so he wouldn't lose us.... it was embarrassing but it worked!
Favorite Mountain: Snowbird UT
Favorite Non-Ski Activity: mtn biking, climbing, or talking to my mom on the phone (hi mom!)
First Concert: Eagles
How often do you injure yourself? About every 6 months :)
Hometown: St. Louis, MO
First Ski Memory: skiing at Hidden Valley (not the ranch) in St. Louis with K2 rentals
Favorite Mountain: Copper Mountain
Favorite Non-Ski Activity: Golf or Cooking
First Concert: U2 & Kanye West, I was in third grade and my mom signed me out of school to take me!
If you could place yourself in any movie, what movie and who would you be? Ricky Bobby from Talladega Nights
Hometown: Dallas, TX
First Ski Memory: Went on a trip to Monarch as the only rookie with the promise of getting some pointers. First chair everyone booked it to the bottom and left me to fall a few hundred times on the way down
Favorite Mountain: Pacific Peak
Favorite Non-Ski Activity: Backpacking and board games
First Concert: 21 Pilots
What problem or situation did you think would be common as a kid, but when you grew up you found out it wasn't? Spontaneous combustion, why did we learn to stop drop and roll so much. I've only been on fire once. Such a waste
Hometown: Columbus, OH
First Ski Memory: Being forced into ski school at a very young age up in New York at Holiday Valley, I absolutely hated ski school. I wanted to ski with my family but instead was stuck on the bunny hill all day!
Favorite Non-Ski Activity: Rugby, paddle boarding and hiking
First Concert: Jonas Brothers
If you could be any wild animal what would you be and why? A wolf because they are easily the coolest animal right next to dogs. But also wolves get to play in the mountains all day.
Hometown: Chicago, IL
First Ski Memory: When I was a kid remember going through all the trees at Winter Park
Favorite Non-Ski Activity: Rollerblading, climbing
First Concert: Luke Bryant
Can choose one sport to do rest of your life? Rollerblading
Hometown: Albuquerque, NM
First Ski Memory: Falling off the lift and my mom one-handing me back up into the chair
Favorite Mountain: The one with snow
Favorite Non-Ski Activity: Road tripping
Skier?: I hardly know her!
Best Coffee Shop in Denver: Bean Fosters Golden hands down (not an ad).
Hometown: Broomfield, CO
First Ski Memory: No idea how to turn at Eldora straight line to the bottom
Favorite Mountain: Beaver Creek
Favorite Non-Ski Activity: Golfing or Mountain Biking
First Concert: Zeds Dead
Would you rather be stranded at sea or stuck in space? I would take space over the sea. Open water freaks me out and it would be nice to float around in space
Hometown: Castle Rock, CO
First Ski Memory: Skiing Loveland pass without a single water-proof article of clothing
Favorite Non-Ski Activity: Running, bikes, climbing, breathing hard
First Concert: Hilary Duff
How many bikes is too many bikes to own? That's a bad question, try another one
Hometown: Tulsa, OK
First Ski Memory: When I was a wee lad learning to slide down hills for the first time, I watched my brother fall right in front of me. As I laughed, I realized I did not know how to turn or stop and I ran right into him! Full yard sale. I was about 9
Favorite Non-Ski Activity: Disc Golf
First Concert: Creed
If you were adrift in space and had one last message to send to Earth before being lost to the cosmos, what would that message be? Everybody, I have hidden my entire life savings(assuming it is massive) in a shoe box right under the-...
2022
Hometown: Conifer, CO
First Ski Memory: Is yet to come!
Favorite Mountain: Loveland and Winter Park
Favorite Non-Ski Activity: Hot yoga, walking my dog, biking, and coffee shops
First Concert: MTV's TRL Tour - Destiny's Child, Nelly, Eve, 3LW, and Dream
What is your favorite movie or TV show to quote at random? The Office, "Would you rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me." - Michael Scott
Hometown: Houston, TX
First Ski Memory: I skied a little as a kid, but my first real memory is skiing on a white Astroturf hill sprayed with a water hose for a college kinesiology class
Favorite Non-Ski Activity: Floating on a river in a raft
First Concert: Aaron Carter at Six Flags. Mom waited in line for the concert while we rode rides... Thanks mom!
What's a fun adventure you've had? Chasing a massive wheel of cheese down a crazy steep hill in Gloucestershire, England
Hometown: Golden, CO
First Ski Memory: Taking lessons at Eldora with my cousin and endlessly tumbling down the hill
Favorite Non-Ski Activity: Getting beers with friends, pottery, biking, gardening, and a million other things!
First Concert: Hillary Duff
Are there more eyes or legs in the world? There are possibly more bugs than fish in the world. My final answer is legs!
Hometown: Gypsum, CO
First Ski Memory: Touring in the summer for the first time. The combo of Colorado wildflowers and corn puts my soul at ease.
Favorite Non-Ski Activity: Thrifting, camping, photography, painting.
First Concert: U2
What is the weirdest thing you've ate? I ate crickets dipped in chocolate sauce once. Little crunchy, definitely a chocolate guy, 6.5/10, would recommend eating once.
Hometown: Littleton, CO
First Ski Memory: Edgie Wedgie on the ski tips... I snowboard now
Favorite Non-Ski Activity: Hiking with my dog!
First Concert: Leftover Salmon
What animal would you like to be reincarnated as? A river otter
Hometown: Wayne, NE
First Ski Memory: Skiing at Mt. Crescent Iowa at 8
Favorite Mountain: Winter Park, CO
Favorite Non-Ski Activity: Gravel cycling and a large dose of singing
First Concert: Dawes with my mom and dad at 14
What's your favorite reality dating show? The Bachelorette
Hometown:
First Ski Memory:
Favorite Mountain:
Favorite Non-Ski Activity:
First Concert:
Hometown: Hoffman Estates, IL
First Ski Memory: Skiing for the first time in my life at 4 years old with my dad at Alta. I had gotten my ski stuck underneath his boot and binding and we both fell over. Pretty good time.
Favorite Mountain: 4 Lakes Lisle, Illinois
First Concert: Elton John and Billy Joel at Wrigley Field
Favorite snowboarding video? Good Sport
Hometown: Boulder, CO
First Ski Memory: Face planting off the EZ Rider lift at Copper!
Favorite Mountain: Wolf Creek
Favorite Non-Ski Activity: Backpacking and anything involving high peaks!
First Concert: Flume
Crunchy or creamy peanut butter? Crunchhh all day
Hometown: Arvada, CO
First Ski Memory: Going up to Eldora, April of 2022 with my cousin and sister. My very first time snowboarding!
Favorite Non-Ski Activity: Softball
First Concert: Bon Jovi, 2009??
Favorite Hobby? Sudoku!
Hometown: Caldwell, NJ
First Ski Memory: First time I connected turns at Blue Mountain (2005) Thanks Jess!
Favorite Mountain: Smuggler's Notch for the moment
Favorite Non-Ski Activity: Trail Running
First Concert: David Bowie with my parents
Best place to ride? In the trees!
Hometown: Rancho Cordova, CA
First Ski Memory: One day, my friend and I decided to trade our snowboards in for skis and managed to both get concussions. It was a great day from what I remember...
Favorite Mountain: Sierra at Tahoe
Favorite Non-Ski Activity: Hiking/Backpacking
Hometown: Birmingham, AL
First Ski Memory: Falling down a bunny hill on an ice covered North Carolina mountain
Favorite Mountain: Winter Park
Favorite Non-Ski Activity: Whitewater Kayaking!
First Concert: ... The Fray...
Is a hot dog a sandwich? Meat + Bread + Condiments = Sandwhich. It could also be a taco though
Hometown: Lexington, VA
First Ski Memory: Doing pizza down the magic carpet slope at Killington when I was 5 ish not knowing what was going on, where I was, or who I was
Favorite Mountain: Killington Vermont has a special place in my heart since I learned to ski there but ABasin is my favorite in CO
Favorite Non-Ski Activity: Foraging!!!!!!!
First Concert: Bonaroo 2017, seeing Rezz live permanently altered my brain chemistry
Did you remember to listen to Lady Gaga today? I sure did.
Hometown: Triple D, Tejas
First Ski Memory: Julia Roberts skipping the line in front of me right before my very first lift ride at Angel Fire
Favorite Mountain: Val Gardena
Favorite Non-Ski Activity: Long-distance Backpacking, Cycling, Climbing, disc golf, Stand-up Comedy
First Concert: Aerosmith
Hometown: Acton, MA
First Ski Memory: My first powder day at Mt Snow. I was probably 7 and the snow was up to my waist. I've been chasing powder since.
Favorite Mountain: Vail (and Steamboat)
Favorite Non-Ski Activity: Camping, backpacking, and off-roading. And apres ski with friends if that counts?
First Concert: Zach Brown Band at Fenway Pahk
Which bear is the best? Black bear. However, any bear can be dangerous so always carry bear spray, exercise caution, and keep your 'smellables' in bear proof containers. Also, moose can be way more aggressive. Either way, make sure you're ready to outrun your friends.
2023
First Ski Memory: I don't have any ski memories.. yet! I am a snowboarder, my first memory was the day after the first time I ever learned to snowboard, I was so sore and tired, but I fell in love with it. I hope to one day learn how to ski and build memories.
Favorite Mountain: I ride at Keystone a lot. I know the mountain well, so I'd say it's one of my favorite mountains to ride.
Favorite Non-Ski Activity: When I'm not shredding, I'm usually rock climbing or hiking.
First Concert: Janet Jackson in 2001
How long would you survive the zombie apocalypse? It depends. If we are talking about the zombies from The Walking Dead, I'd say maybe 1-3 years. But If we are talking about the zombies from 28 Days Later, 1 week tops. Ha
Hometown: I've moved around so much that I don't really have a hometown! I've lived in Maryland, Bangkok, DC, Atlanta, Hong Kong, and now Colorado.
First Ski Memory: When I was little, I started obsessively tracking each run I'd taken on a map. I can distinctly remember coming home from a day of skiing, and using a highlighter to mark off every run I'd done that day.
Favorite Mountain: Loveland and Breckenridge
Favorite Non-Ski Activity: Reading and writing
First Concert: Pink
What's your favorite beverage? Earl Grey Tea
Hometown: Palo Alto, California
First Ski Memory: Learning how to snowboard at Bear Valley, California and crying the entire time (I was 3 years old)
Favorite Mountain: Kirkwood Mountain, Tahoe
First Concert: Green Day
Favorite on the mountain ski snack: Peanut butter tortilla roll-ups and honey whiskey
Hometown: Burlington, VT or Little Egg Harbor, NJ depending on how I'm feeling that day.
First Ski Memory: Crashing into my Mom at Smuggler's Notch in Vermont my first day on snow.
Favorite Mountain: Jay Peak, VT. Bomber mountain, like the wild west with rules, steep steeps, tight trees, and east coast pow galore.
Favorite Non-Ski Activity: Multipitch climbing. Big fan of spending a day cruising up the wall.
First Concert: Father John Misty
Best beer on the mountain? Best beer on the mountain is, and always has been, PBR. Light enough to slug on the chairlift, steezy enough to have in hand, tasty enough to enjoy in a safety meeting, and cheap enough to drink at the apres.
Hometown: Annapolis, MD
First Ski Memory: Getting to have the mountains almost to ourselves learning to board because my first season was during COVID and all mountain resorts needed reservations.
Favorite Mountain: Copper
Favorite Non-Ski Activity: Climbing
First Concert: Warped Tour
Favorite outdoor gear brand? Black Diamond
Hometown: Stillwater, Minnesota
First Ski Memory: Probably 5 years old - tiny local spot in MN learning how to ski and breaking my ankle and a face full of snow!
Favorite Mountain: Whitefish, Montana
Favorite Non-Ski Activity: yoga, camping, playing my cajon drum
First Concert: Mac Miller
What is your favorite song to play when you get to the mountain and you're putting on your gear?: Kool Aid & Frozen Pizza - Mac Miller
Favorite Mountain: Loveland & Winter Park
First Concert: MTV's TRL Tour - Destiny's Child, Nelly, Eve, 3LW & Dream
What is your favorite movie or TV show to quote at random? The Office, “Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.” — Michael Scott
Whether you’re a seasoned expert or it’s your first time on snow, we believe in curating a shopper experience that will deliver on the customer’s specific needs. Before we recommend a product, we assess the customer’s experience level, budget, and tastes. We welcome feedback, believing that the customer is key to ensuring our business remains leading-edge. Our team doesn’t work on commission and customers can interact with any employee and receive superior customer service. Everyone on our team is a skier, and has expert knowledge of the gear we sell.
We hire staff who share in our beliefs and have a genuine desire to spread their love of skiing with customers. We empower teamwork and collaboration which creates an environment of mutual respect and loyalty. Our owners are involved in our day to day operations and believe in the importance of open communication between staff at all levels, valuing feedback from all employees.
We have the privilege to be a part of several communities, including the local community of Golden, Colorado, as well as the local and global ski communities. We contribute time and resources to each of these so that others may learn from us, and to support causes that benefit each of these communities. We are dedicated to supporting public schools within the Golden community and environmental efforts throughout the state of Colorado.
We want future generations to enjoy skiing just as much as we do, which is why we take seriously our role in preserving the environment. We work closely with Conservation Colorado and Protect Our Winters on sustainability efforts.
Jordan and Amy met at Boston University, where they both competed on the track team. Jordan, a senior who had earned spending money throughout college selling gear on eBay. Amy, a freshman who built Geocities websites in her spare time. Despite Jordan attempting to charge Amy $5 admission to a party, sparks flew, emotions ran high, and they have been inseparable ever since.
Jordan moved to Colorado after graduating and balanced life as a Denver Police Officer and professional triathlete. A dedicated skier as well, he saw the opportunity for a web focused Colorado ski shop that could serve local skiers while shipping every business day to serve skiers nationally. It was a tough decision, but Jordan left a career with the police behind to pursue his entrepreneurial dreams. The same week that Jordan left the police, Amy graduated from BU and headed west to Colorado, joining Jordan.
By October of 2007, Powder7 had moved from their garage into a proper, albeit a bit rough-around-the-edges, warehouse. Jordan and Amy taught themselves the basics of writing computer code to drive the ecommerce capabilities of the new site so they could wean their business off of eBay. Joining Jordan and Amy was their friend, Ofer, and a newly adopted terrier, Gulliver. For the first several months, they would load the boxed orders into their station wagon each afternoon, racing to the post office before closing time. As months went by, shipping, among many other aspects of the business, went from how-do-we-do-this controlled chaos to a streamlined and efficient system. Amy and Jordan steadily put their college microeconomics classes to use in figuring out how to build a business. More importantly, they applied their life values to building a business that makes customers happy, has a motivated and highly valued staff, respects our environment, and grows organically.
In 2009 they moved Powder7 a few miles down the road to Golden, where they've been ever since. Long ago Powder7 grew too big for a team of two and is proud to employ some of the best and brightest staff in the ski industry.
Today, we believe that we have the best ski shop in the Denver area as well as the best ecommerce ski shop in North America. We are open year round and continue to dedicate ourselves to skiing. We love biking, running, and everything else you can do on mountains but we like to try to be the best at something and that thing is helping skiers get the gear they need.
