Powder7 Privacy Policy Last Updated: November 8, 2022 This Privacy Policy ("Policy") explains how Powder7 ("Powder7," "we," or "us") collect, use, and share personal information about you. For purposes of this Policy, personal information includes "personal data" and similar terms as defined under applicable privacy laws. If you are a California resident, please see the What Are Your California Privacy Rights? section. Who Does This Policy Cover? This Policy applies to personal information we collect both online and offline, including when you access or use our website (collectively, the "Services"), shop in our store, attend our events, contact customer support, or otherwise interact with us. How is This Policy Updated? Powder7 may change this Policy from time to time. If we make changes, we will notify you by revising the Effective Date above and, in some cases, we may provide you with more prominent notice (such as adding a statement to our homepage or sending you a notification), such as in connection with making material changes to this Policy. We encourage you to review this Policy regularly to stay informed about our information practices and the choices available to you. What Personal Information Does Powder7 Collect? Information You Provide to Us. We collect information you provide directly to us. For example, we collect information when you make a purchase from us, including products or services (such as ski-tuning); access and use our Services (including when you write a review or participate in other interactive areas of our Services); create an customer account or profile; sign up for or participate in contests, promotions, sweepstakes, surveys, mailing lists, or events; engage with us via social media platforms; and when you email, call, or otherwise communicate with us. The types of information we may collect include your name, address, phone number, email address, ZIP code, photos, videos, social media usernames, payment information, demographic information, information about your interests and preferences (including your preferences with respect to our products), information about your fitness condition, ability level, and physical characteristics, existing equipment or products you own, the content you post to the interactive areas of our Services, and any other information you choose to provide. In some cases, we may also collect information you provide about others, for example, when you purchase a gift card for someone and request that we deliver it electronically or decide to purchase and ship products to someone. We will use this information to fulfill your requests and will not send communications to your contacts unrelated to your requests unless they separately engage with us or consent to receive communications from us. Information We Collect Automatically. When you access or use the Services or transact business with us, we automatically collect certain information about you, including: Transaction Information: When you purchase or return a product or services, or register for events, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction. Device and Usage Information: We obtain information about the device you use to access our Services and your use of our Services, including the type of browser you use, hardware model, operating system, mobile network information, IP address, unique device identifiers, access times, pages viewed, items placed in your cart, links clicked, browsing behavior, and the webpage you visited before navigating to our Services. Location Information: In accordance with your device permissions, we may collect information about the precise location of your device. You may stop the collection of location information at any time (see the What Are Your Privacy Choices? section below for details). Information Collected by Cookies and other Tracking Technologies: We (and those who perform work for us or on our behalf) use cookies, clear GIFs (also known as web beacons, web bugs, or pixel tags), and other tracking technologies to collect information about your interactions with our Services, including information about your browsing behavior, purchase behavior, and other engagement with the Services. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as "pixel tags" or "clear GIFs") are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, please see our Cookie Information and the What Are Your Privacy Choices? sections below. Information We Collect from Other Sources. We may also receive information about you from other sources. For example: We collect change-of-address information, demographic information, and information about consumer preferences, interests, and opinions from third party sources. If you create an account or access our Services using credentials from a third-party social media platform (such as Instagram or Facebook), we have access to certain information from that platform, such as your name, email address, friends list, and public profile information, in accordance with the procedures determined by that platform. We collect content you share publicly in connection with our products, services, events, or campaigns, including photos, videos, and profile information. We may collect information about you from other users if they choose to share that information with us via the Services, such as if they purchase gifts for you. Information We Infer or Derive About You. We may derive information or draw inferences about you based on the information we collect. For example, we may infer that you are looking to purchase new skis or other products based on your website browsing behavior and past purchases, or we may use your IP address to draw inferences about your approximate location. How Do We Use Your Personal Information? We use the information we collect about you to deliver the products and services you request and customize your experience with us. We also use the information we collect to: provide, maintain, and improve our Services; facilitate and improve your in-store and online shopping experience; provide, deliver, and develop new products and services, process transactions and returns, and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices; manage your accounts with us, provide technical support, and send you technical notices, updates, security alerts, support messages, and other transactional or relationship messages; detect, investigate, and help prevent security incidents, fraudulent transactions, and other malicious, deceptive, fraudulent, or illegal activities and help protect the rights and property of Powder7 and others; respond to your comments and questions and provide customer service; comply with our legal and financial obligations; monitor and analyze trends, usage, and activities in connection with our Services, stores, and experiences; tailor the content and information that we send or display to you, offer customized or personalized recommendations, help, and instructions, and otherwise personalize your experience while using our Services; provide advertising and marketing targeted toward your interests; facilitate contests, promotions and sweepstakes, and process and deliver entries, rewards, and prizes; and carry out any other purpose conveyed to you at the time the information was collected. How Does Powder7 Share Your Personal Information? We may share personal information in the following circumstances, or as otherwise described in this Policy: with service providers, vendors, contractors, or agents who complete transactions or perform services on our behalf, such as those that assist us with our business and internal operations like shipping and delivery, payment processing, fraud prevention, customer service, gift cards, events, personalization, marketing, and advertising; when you participate in the interactive areas of our Services (such as by creating an account, posting comments and other content, or writing reviews), certain information about you may be displayed publicly on our Services and also may be distributed on third-party sites. For example, your photos, videos, stories, posts, comments, product reviews, product questions and answers, and any other content or information you choose to provide in the interactive areas of our Services will be shared with users of our Services. at your direction, including when you submit a review using a third-party service (such as Google) or otherwise direct Powder7 to share your personal information with a third party; in connection with, or during negotiations concerning, any merger or acquisition of all or a portion of our business by another company, joint venture, reorganization, insolvency or bankruptcy, financing or sale of company assets; if we believe disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet law enforcement or national security requirements; if we believe your actions are inconsistent with our Terms of Use or other agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Powder7, our employees, our customers, or any other persons; between and among Powder7 and any current and future parents, affiliates, subsidiaries, and other entities under common control and ownership; and with your consent. We may also share aggregated or de-identified information, which cannot reasonably be used to identify you. Does Powder7 Share Your Information with Social Media Sites? The Services may offer or link to social sharing features or other integrated tools, which let you share actions you take on the Services or otherwise interact with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features. For clarity, Powder7 may link to, tag, or otherwise use any photos, videos, stories, posts, comments, product reviews, product questions and answers, and any other content or information, which tags, references, or otherwise relates to your use of the Services or to Powder7 and that you provide on social media sites Where Does Powder7 Process and Store Your Information? We are based in the United States, and we have operations and vendors in the United States. We process and store your personal information on servers located in the U.S. How Does Powder7 Protect Your Information? The security of your personal information is important to us. Considering the nature, scope, context, and purposes of processing personal information, as well as the risks to individuals of varying likelihood and severity, we have implemented technical and organizational measures designed to protect the security of personal information. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable measures designed to protect personal information, we cannot guarantee its absolute security. Our security procedures also means that we may request proof of identity before we disclose personal information to you or before we process your other requests. Children's Privacy Our Services are intended for individuals over eighteen (18) years of age. We do not target children and do not knowingly collect any personal information from children under the age of thirteen (13). When you use our Services, you are representing to us that you are at least eighteen (18) years of age. What Are Your Privacy Choices? Your Account Information. You may update or correct your online account information by logging into your account online and updating your information or by calling (720) 674-5443. You may also contact us if you wish to deactivate your online account but note that we may retain information about you for legitimate business purposes or as required by law. Promotional Communications. You may opt out of receiving promotional communications by emailing us at [email protected] or by following the unsubscribe instructions in our promotional communications. If you opt out of receiving promotional communications, we may still send you non-promotional emails, such as emails about your purchases, account, or our ongoing business relations. Mobile Push Notifications/Alerts. With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device. Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services. For more information about cookies and how to disable them, see the section titled Cookies. What About Advertising and Analytics Services Provided by Others? We allow third parties to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These third parties may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. In some cases, the information in these cookies and other technologies may be linked to other data we collect about you, such as your email address, which we may share in hashed or encrypted form. Powder7 and these third parties may use this information to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information, please see the section titled Cookies. For more information about interest-based ads, or to opt out of having your web browsing information used in this way, please visit www.aboutads.info/choices. We may also work with third parties to serve ads to you as part of a customized campaign on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads. Cookies What are Cookies? Like most websites, we use cookies and similar technologies to remember things about you so that we can provide you with a better experience. Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting ("first-party cookies") or by other companies ("third-party cookies"). For example, we may partner with third-party analytics providers, such as Google, which set cookies when you visit our websites. This helps us understand how you are using our Services so that we can improve them. Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies. Local storage allows data to be stored locally on your browser or device and includes "Flash cookies," HTML5 local storage, and browser cache. How We Use Cookies We use cookies for several reasons, like helping us see which products or pages are most popular, counting visitors to a page, improving our users' experience, and keeping our Services secure. The cookies we use generally fall into one of the following categories. Technical: These cookies are essential for our Services to function properly. Like the other cookies we use, technical cookies may be either first-party cookies or third-party cookies. Preferences: We use these cookies to remember your settings and preferences. Security: We use these cookies to help identify and prevent security risks. Performance: We use these cookies to collect information about your browsing behavior and how you engage and interact with our Services and to help us improve them. For example, we may use these cookies to determine if you have interacted with a certain page. Analytics: We use these cookies to help us understand and improve our Services. For example, we can use these cookies to learn more about which products you purchase, and which features are the most popular with our users and where we may need to make improvements. Advertising: We and our advertising partners use these cookies to deliver advertising targeted to your interests, deliver customized campaigns, and to track the efficiency of our advertising campaigns, both on our Services Your Choices You have several options to control or limit how we and our partners use cookies and similar technologies, including for advertising. Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our Services may not function properly. To prevent your data from being used by Google Analytics, you can install Google's opt out browser add-on. To manage and disable "Flash cookies," visit Adobe Flash Player Manage, Disable Local Shared Objects. For information on how our advertising partners allow you to opt out of receiving ads based on your web browsing history, please visit http://optout.aboutads.info/. To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings. Check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the "Limit Ad Tracking" setting, and on your Android device, enable the "Opt out of Ads Personalization" or "Opt Out of Interest-Based Ads" setting. What Are Your California Privacy Rights? Consumers residing in California are be afforded certain rights with respect to their personal information under the California Consumer Privacy Act ("CCPA"). If you reside in California, this section may apply to you. Sale of Personal Information: We do not sell your personal information. Collection, Use, Retention, and Disclosure of Personal Information: In the preceding 12 months, we have collected the following categories of personal information: identifiers, commercial information (including but not limited to products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies), Internet or other electronic network activity, geolocation data, audio and visual information, inferences drawn about your preferences, and other categories of personal information that is described in Section 1798(e) of the California Civil Code. For examples of the precise data points we collect and the sources of such collection, please see the What Personal Information Does Powder7 Collect? section above. We collect personal information for the business and commercial purposes described in the How Does Powder7 Use Your Personal Information section above. We share personal information with the categories of third parties described in the How Does Powder7 Share Your Personal Information section above. In the preceding 12 months, we have disclosed the following categories of personal information for business and commercial purposes to the following categories of recipients: Category of Personal Data Categories of Recipients Identifiers Cloud Service Providers, Payment Processing Companies, Analytics Companies, Fraud Prevention Companies, Marketing Companies, Fulfillment Partners, User Engagement Partners Commercial Information Cloud Service Providers, Fulfillment Partners, Payment Processing Companies, Marketing Companies, Fraud Prevention Companies Internet or Other Electronic Network Activity Information Cloud Service Providers, Analytics Companies, Marketing Companies, User Engagement Partners, Fraud Prevention Companies Geolocation Data Cloud Service Providers, Analytics Companies, Fraud Prevention Companies, Marketing Companies Audio, Electronic, or Visual Information Cloud Service Providers, Fraud Prevention Companies Inferences Cloud Service Providers, Analytics Companies, Marketing Companies Personal Information Described in Section 1798.80(e) of the California Civil Code Cloud Service Providers, Fulfillment Partners, Fraud Prevention Companies Your Rights: Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, and disclose for a business purpose, (2) request deletion of your personal information, and (3) not be discriminated against for exercising these rights. Exercising Your Rights: You may make these requests by calling us at (720) 674-5443 or sending an email message to [email protected] We will verify your request by asking you to provide information related to your recent interactions with us, such as information regarding a recent purchase. If you would like to use an authorized agent registered with the California Secretary of State to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests on your behalf. We will not discriminate against you if you choose to exercise your rights under the CCPA. Notice of Financial Incentives: We offer various financial incentives. For example, we may provide discounts or other benefits to customers who sign up to receive our marketing emails or participate in a survey. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and commercial information (like your purchase history). You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you have the ability to opt-out at any time, such as by following the unsubscribe instructions in our promotional emails or contacting us at [email protected] In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you. How Can You Contact Us? If you have any questions, comments or concerns about this Policy or about our privacy practices, please call us at (720) 674-5443 or send an email message to [email protected] You may also direct your privacy-related comments or questions to the following address: Powder7 Attention: Privacy-Related Questions 880 Brickyard Circle Unit 150 Golden, CO 80403