Look has been building innovative alpine ski bindings in Nevers, France since its inception in 1951. Known for performance, accurate retention and release, and precision, Look has been an integral part of the success of competitive skiers. The legendary Pivot binding can be seen on the skis of race, freeride and freestyle champions. Look makes bindings for other brands like Rossignol and Dynastar. An interesting side note, the company also made a name for itself in the cycling world, making bike pedals and the kevlar and carbon frame bike on which Greg LeMond won the 1986 Tour de France.