K2 is based in Seattle, Washington and produces some of the most popular skis in the world. The men's Apache series has evolved into the Amp Rictor series, and corresponding women's Luv series is now the Super series, known for performing well under a variety of conditions with a lively yet predictable feel. A note that will help many: K2 skis tend to run long compared to other brands, so expect a K2 ski labeled 177cm to measure closer to 180cm. K2 was established on Vashon Island, Washington in 1961 by the Kirschner brothers. The company gained prominence when American ski racers Phil and Steve Mahre won World Cups, World Championships, and Olympic medals on the skis.