Patagonia's Mission Statement is: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. Patagonia's values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. Their approach taken towards product design demonstrates a bias for simplicity and utility.
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