Beyond the Horizon is the motto of Phenix's product development, and has been for more than half century. Inheriting the pioneering spirit of the founder, Kazuo Tajima, Phenix has developed products based upon the various needs of people who dare to explore nature, challenge their limits, and even venture to worlds beyond the horizon. Phenix originated in Japan, growing into a successful and prestigious sportswear brand by believing there are no boundaries to our potential when we set free our minds and souls. Phenix's founder was dedicated to creating top-notch skiwear for enthusiasts and professionals alike. Constantly redefining the boundaries, Phenix has always been a leading innovator, unafraid of embracing the latest materials, technologies and fashion. Phenix sponsors the Norwegian and Japanese National Ski Teams.