In 1995 G3 first started out making avalanche probes. When they decided to grow, they decided to hold every item they made to a higher standard. G3 makes climbing skins, alpine touring bindings, telemark bindings, lightweight touring and tele skis, and backcountry tools. G3 understands that in the backcountry, the tools you use can save a person's life. Once they set this standard, the name of the new Canadian company became obvious: Genuine Guide Gear. It’s not just a name. It is a badge that every item produced must earn the right to wear. The Vancouver, Canada based company is independently owned and operated.
G3 Staff Reviews:
By: Matt McDonald
Highlights from the 2019 G3 ski gear lineup:
Light, Strong, Versatile
G3 expands their alpine touring binding options for 2019 by adding a newcomer: the Zed 12.
The Zed builds off G3's popular Ion construction. Like other slimmed-down touring bindings, several of which are also new this year, the Zed comes with a leash and gives you the option to add brakes. Unlike others, though, the Zed isn't concerned with pleasing frenetic gram-counters.
It's lighter than the Ion, but it retains strong vibration-absorbing toe construction from its predecessor and offers forward pressure and rolling pins (which decrease wear on your boots) in the heels. G3 also put the heel piece on a track that adjusts to different boot soles with 30mm of travel to increase versatility and ... Continue Reading