High Society was officially founded in 2003 in Aspen/Snowmass, Colorado although much of the designs were in process for years prior. High Society wanted to build a business that embraced skiing and snowboarding equally, as Freeride sports. They strive to design and build the highest quality skis and snowboards for supporters. All skis and boards are handcrafted using only the finest materials and production techniques. Limited production ensures quality control. Most of their skis are mid-fats or powder skis with a medium flex. Their snowboards are durable and on the stiffer side.